Build the Most Trustworthy Brand
Based on the brand development strategy blueprint, we have launched a series of brand marketing plans and activities. In recent years, we have successively accepted media interviews and reports from CommonWealth Magazine, Global Views Monthly, Business Today, Economic Daily News, United Daily News, and the podcast program Big Ears produced by Business Today, etc. We strengthen the operation of our official website and other self-media, establishing with external media a long-term interactive relationship which presents smooth communication in both directions. In 2014, we established a Facebook fan page and regularly published posts. We actively developed active marketing channels and conducted barrier-free interactions with stakeholders. In 2023, the number of online visits on our Facebook fan page reached 280,456, with an increase of more than 104% compared to 2022.
By publishing press releases on newly signed/under-construction projects, and planning annual news stories or interviews on topics such as brands, leaders, industry trends, ESG, etc., we effectively combined internal and external media resources and successfully shaped the professional image of our brand, demonstrating our brand Influence.
Create a Sustainable Business Moat
Kedge Construction’s efforts in sustainable development are developed across five aspects: Green Homes, Smart Cities, Happy Society, Integrity in Business, and Innovative Collaboration. It comprehensively promotes sustainable communities, integrates sustainability into its enterprises, and establishes a “Sustainable Development Office” to plan long-term strategies and development plans. Each subsidiary has also formed a Sustainable Development Committee to implement sustainable actions. In 2022, it was recognized as one of Taiwan’s Top 100 Exemplary Sustainable Enterprises. Concrete actions include creating a green workplace with employee care initiatives such as friendly work environments, promoting health care services, and making knowledge a standard employee welfare benefit. Since 2018, the Kunde Yu-shan Foundation has collaborated with “Boven Magazine Library” to organize themed book exhibitions regularly in the reading area on the first floor of Kunde Corporate Building. Approximately 50 relevant Chinese and foreign books and magazines are borrowed per issue for colleagues to borrow for free, allowing them to relax and unwind and, above all, to enrich their minds, stimulating creativity and life inspiration among employees. From internal to external aspects of the company, it fully implements sustainability and creates a better home, receiving recognition as a Happy Enterprise Gold Award winner for two consecutive years.
Zero-distance communication
We have placed time-lapse videos on the official website to greet every visitor. Echoing the founder’s philosophy, we strive to fulfill our corporate social responsibility and believe that reading can make a change in society. Therefore, we have set up a book-sharing section, a LOHAS reading area, and the Group’s key milestones area in the company to promote a culture of reading. We also work with CommonWealth Magazine to set up libraries within construction sites, to promote reading in daily life. We set up a Facebook fan page, managed by the Planning Department. Employees in each department provide the department with materials and stay updated about engineering information, sustainable news and the corporate messages related to Kedge.
