Kedge sticks to beliefs of “creating a better living environment to give back to the society” and combine our own core capabilities and operating strategies. In addition to developing professional and sustainable green engineering services on our way to sustainable management, we also strive to give back to the society.
We review our investment results every year to measure the impact of social participation, so that financial and non-financial resources can be effectively allocated and combined to meet the expectations of multiple stakeholders and create shared value.
Kindom Corporation group has long been dedicated to sharing knowledge in the field of “life aesthetics” and aspires to become a “professional craftsman” in the construction industry, conveying the value of a happy life to customers. To fulfill social corporate responsibility, the “Kindom Yu San Education Foundation” was established in 2014 with the mission of “promoting reading and architectural education.” In addition to implementing the reading highlight plan and organizing various art and educational activities, it also injects educational resources and facilities to support underprivileged students and social welfare groups in remote areas, hoping to give back to society to the best of its ability and lead the public to appreciate the “truth” of architecture, the “goodness” of cities, and the “beauty” of life.
I. Celebrity Study Reading Project
Continuing from 2014 to 2015, Kindom Yu San Education Foundation collaborated with CTI Television to produce the program “Books by Celebrities’ Bedsides,” which aimed to inspire viewers by sharing stories of reading from famous people and enhancing reading habits. Since 2018, the foundation has independently produced the reading program “Celebrity Study,” inviting cross-disciplinary celebrities to share their reading experiences in themed reality recordings. Hosted by senior anchor Zhan Qingling, the program features in-depth and candid conversations about life insights, reading experiences, and the pursuit of dreams.
Building upon the widespread acclaim and recognition achieved by the previous five seasons, 2024 saw the production and broadcast of “Celebrity Study” sixth season featuring 13 episodes. Distinguished guests included international superstar Jet Li, Kris Yao Artech senior partner Yao Jen-Hsiang, acclaimed director Wu Nien-Jen, Japan-based writer Li Qin-Feng, world-renowned chef Andre Chiang, urban detective Lee Ching-Chih, Yuan-Liou Publishing chairman Wang Jung-Wen, Ganlour Cultural Enterprise CEO Lin Chun-Cheng, All U People Theatre director Hsieh Nien-Chu, Trend Education Foundation chairman and CEO Jenny Chen, celebrated album design master Xiao Qing-Yang, Taiwan Mobile president Jamie Lin, and accomplished writer Hao Yu-Hsiang, among other luminaries sharing diverse life experiences and reading perspectives across different fields and generations.
The sixth season introduced a new “Walking Study Room 2” segment, featuring visits to 13 independent bookstores: Chiayi Miaomiao Bookstore, Hengchun Red Balloon Bookhouse, Yunlin Huwei Cuo Salon, Keelung Jian Bookstore, Taichung Chenxi Society, Qijin thák, Tainan Seagull Bookhouse, Puli Basket City Study Room, Lukang Book Collection Room, Taipei Guo Yimei Bookstore, Hualien Yuqiao Lazy Person Bookstore, Hsinchu Rose-colored Used Bookstore, and Taoyuan Langhuan Study Room, discovering vibrant reading cultures throughout Taiwan.
Additionally, three online special episodes were produced, featuring carefully selected publications with author discussions and collaborative reading sessions. Featured guests included molecular and cell biology PhD Su Ching-tien, dementia research authority Dr. Liu Hsiu-chih, and Satir communication model facilitator Li Chung-yi.
Throughout the “Celebrity Study” sixth season broadcast period, synchronized physical and online “Celebrity Study – Theme Book Exhibitions” were organized at Global Mall locations including Zhonghe New Taipei and Banqiao Station stores, five additional locations spanning northern, central, and southern Taiwan (Xinyi, Hsinchu, Taichung, Wenxin, and Chaozhou stores), plus Dadaocheng Guo Yimei Bookstore and Kingstone online bookstore, enabling audiences to discover exceptional literature while engaging with program content.
“Celebrity Study” sixth season premiered officially in May 2024 across multiple broadcast platforms including Beautiful Life Television, Da Ai Television, Public Television Service, CTS Education Sports Culture Channel, Azio TV, Yahoo TV, iQiyi, and the dedicated “Celebrity Study” YouTube channel. Performance metrics include YouTube channel views exceeding 930,000, exposure surpassing 11.73 million, and accumulated subscribers reaching 66,600. Podcast platform downloads exceeded 390,000, while Facebook fan page engagement reached 134,000 individuals, demonstrating successful multi-platform community integration and expanded audience reach.
To strengthen audience engagement and interaction, July 2024 featured a “Celebrity Study – Fan and Book Lovers’ Sharing Session” at Guo Yimei Bookstore, where host Zhan Qing-Ling shared captivating anecdotes and behind-the-scenes insights about “Celebrity Study”, while encouraging participating audience members to share their personal reflections and insights gained from the program, with 44 attendees participating.
II. “Ju Xin Zhi” Online Magazine and Annual Publication
Since 2015, the foundation has published the magazine “Ju Xin Zhi,” covering various aspects such as lifestyle, architecture, design, and taste. Through print, we read life together with readers and explore various imaginations about home. In 2019, the magazine transitioned to a digital format, establishing an online magazine to share life trends, pursuits, and details with the public.
Throughout 2024, “Ju Xin Zhi” embraced the theme “Taiwan’s Beauty,” examining diverse perspectives including architecture, lifestyle, and landscape to explore the essence of Taiwan’s everyday aesthetics. Beyond continuing the acclaimed columns by Li Chih-yu and Yeh Yi-lan, we introduced a new “Good Daily Design” section, featuring industry experts sharing distinctive insights and curated recommendations on everyday design, redefining relationships between people and objects while experiencing design’s transformative power in daily life.
Aligning with the website’s annual theme, we conducted exclusive interviews with four distinguished architect groups: Chiu Wen-Chieh, Wen Tzu-Hsien, the Takaharu Tezuka and Yui Tezuka partnership, and Lin Yu-Han, exploring architectural contemporaneity and emerging expressions through their unique perspectives and professional insights. November 2024 marked the publication of “Ju Xin Zhi”
No.22 annual magazine, utilizing FSC-certified paper, soy-based inks, and sustainable printing processes, compiling exceptional website content while presenting Kindom Corporation group’s latest developments, demonstrating dual commitments to sustainability and innovation while conveying positive charitable impact. This annual publication provided 2,500 complimentary copies for charitable distribution, with digital versions made available through the foundation’s official website for public online access.
We continue cultivating diverse network engagement, strengthening community and reader interactions, achieving annual website page views exceeding 250,000. Our Facebook fan page accumulated 69,200 followers, with post reach surpassing 1.18 million.
Each year-end, Kindom Corporation presents a special initiative – the Dream-Fulfilling Trilogy – creating warm holiday experiences for employees while fostering mutual blessings and care. Every component embodies gratitude, charitable spirit, and creativity, infusing the season with boundless warmth.
First Step｜Thanksgiving Cards
Grateful hearts possess the power to warm one another. Each Thanksgiving, Kindom Corporation invites all team members to participate in our “Thanksgiving Cards” initiative, encouraging employees to acknowledge people or experiences deserving gratitude, then share these sentiments through card exchanges. Many colleagues discover through these exchanges that seemingly small, everyday gestures represent the caring actions and thoughtful behaviors that bring extraordinary warmth to our daily work and personal lives.
Second Step｜Charitable Dream-Fulfilling Initiative
This Christmas season, Kindom Corporation organized our “Christmas Dream-Fulfilling Initiative,” again collaborating with Eden Social Welfare Foundation and inviting all employees to participate in delivering dream Christmas gifts to children in need. Using wish lists provided by the foundation, employees purchased gifts, bringing long-anticipated holiday joy and hope to deserving children.
Additionally, we partnered with Eden Social Welfare Foundation, Yiguang Orphanage, and Andrew Charity Association to contribute 300 packages of organic Xingjian rice and 100 educational supply sets, while collecting 438 charitable gifts from team members. Through these efforts, we extend love and hope to communities requiring assistance, ensuring this Christmas season overflows with warmth and joy.
Third Step｜Christmas Dream-Fulfilling Initiative
Through voting for the five most popular wooden ornaments, we fulfill designers’ wishes while collectively embracing a joyful and heartwarming Christmas season!
Kedge believes holidays transcend mere celebration, representing optimal opportunities to practice love and social responsibility.
We anticipate this warmth will inspire broader participation in spreading love’s transformative power!
