Kedge sticks to beliefs of “creating a better living environment to give back to the society” and combine our own core capabilities and operating strategies. In addition to developing professional and sustainable green engineering services on our way to sustainable management, we also strive to give back to the society.
We review our investment results every year to measure the impact of social participation, so that financial and non-financial resources can be effectively allocated and combined to meet the expectations of multiple stakeholders and create shared value.
The Content and Effectiveness are Explained as Follows:
Promoting reading, focusing on education, and expanding the vision of life aesthetics
Kindom Construction Corp. has long been dedicated to sharing knowledge in the field of “life aesthetics” and aspires to become a “professional craftsman” in the construction industry, conveying the value of a happy life to customers. To fulfill social corporate responsibility, the “Kindom Yu-shan Education Foundation” was established in 2014 with the mission of “promoting reading and architectural education.” In addition to implementing the reading highlight plan and organizing various art and educational activities, it also injects educational resources and facilities to support underprivileged students and social welfare groups in remote areas, hoping to give back to society to the best of its ability and lead the public to appreciate the “truth” of architecture, the “goodness” of cities, and the “beauty” of life.
Future Development Goals of Kindom Yu-shan Education Foundation
I. Celebrity Study Room Reading Project
Continuing from 2014 to 2015, the foundation collaborated with CTV to produce the program “Books by Celebrities’ Bedsides,” which aimed to inspire viewers by sharing stories of reading from famous people and enhancing reading habits. Since 2018, the foundation has independently produced the reading program “Celebrity Study,” inviting cross-disciplinary celebrities to share their reading experiences in themed reality recordings. Hosted by senior anchor Zhan Qingling, the program features in-depth and candid conversations about life insights, reading experiences, and the pursuit of dreams.
Following the widespread acclaim and recognition of the first four seasons, the fifth season of “Celebrity Study” was filmed in 2023, comprising 13 episodes. Guests included music critic Jiao Yuanpu, rare disease angel Yang Yuxin, founder of Ju Percussion Group Ju Zongqing, former dean of NTU Hospital Yunlin Branch Huang Ruiren, culinary and lifestyle writer Han Liangyi, entrepreneur Huang Guanhua, veteran media personality Lan Zuwu, world island writer Xia Man Lanbo’an, founder of Lu Yen-hsun International Tennis Academy Lu Yen-hsun, Chinese novelist Ping Lu, former president of Uni-President Group Lin Cangsheng, psychiatrist Deng Huiwen, and former Verizon Media International Business Managing Director Zou Kailian. These guests, spanning different generations and fields, shared their life experiences and reading journeys.
This season introduces a new segment, Editor’s Pocket Books, inviting 13 chief editors from various publishers, including Lin Yuwei of Locus Publishing, Zheng Qinghong of Chien Wei Publishing, Zhang Xiaorui of Taiwan Commercial Press, Liu Zihua of South Garden Books, Xu Tingting of Crown Culture Corporation, Ye Meiyao of New Classic Media, Zhang Shengzong of Business Weekly, Zhou Fei of United Literature, Tu Feng’en of Linking Publishing, Chen Xuhua of Dakuai Publishing, Lai Shuling of Dajiang Publishing, Liao Zhifeng of Yuncheng Culture, and Liao Zhicheng of Blue Sky Culture. At the end of each episode, they share their favorite books, believing that a good book will lead you to another. Additionally, seven special online episodes were recorded, featuring selected books and inviting authors for shared reading sessions. Special guests included writer Chen Sihong, former Asian tennis champion Lu Yen-hsun and his brother Lu Wei-ju, former president of Uni-President Group Lin Cangsheng, lyricist Huang Ting, Hong Kong mystery writer Chan Ho-kei, CEO of Jing Si Books Cai Qing’er, and town library curator Peng Guanlun.
In 2023, “Celebrity Study” continued its collaboration with Eslite Bookstore, hosting a themed book exhibition at Global Mall in New Taipei City Zhonghe Store, Banqiao Station Store, and five other locations across Taiwan, including Xinyi Store, Hsinchu Store, Taichung Store, Wenxin Store, and Chaozhou Store, as well as the Eslite Online Bookstore. This allowed viewers to encounter good books while watching the program.
The fifth season of Celebrity Study premiered in July 2023, broadcast on channels such as Huan Yu News Channel, Da Ai TV, Tzu Chi Humanitarian TV, Public Television Service, CTS Education and Culture Channel, MOMO TV, as well as Yahoo TV, iQIYI, and the Celebrity Study YouTube channel. The program garnered 1.46 million views across various online platforms, with YouTube exposures exceeding 10.3 million times, and YouTube subscribers reaching 57,300. The total number of downloads on podcast platforms exceeded 300,000, with an average of 3,862 downloads per episode. The Facebook fan page reached 189,000 people, integrating social media and multi-platform operations to expand its audience reach.
II. “Living Journal” Online Magazine and Annual Publication
Since 2015, the foundation has published the magazine “Living Journal,” covering various aspects such as lifestyle, architecture, design, and taste. Through print, we read life together with readers and explore various imaginations about home. In 2019, the magazine transitioned to a digital format, establishing an online magazine to share life trends, pursuits, and details with the public.
In 2023, “Living Journal” focused on the theme “Taste the Classics, Return to Beauty.” Despite facing unknown challenges ahead, the power of classics will be our strongest reliance. In 2023, we invited Li Zhiyu, Associate Dean of the School of Design at Ming Chuan University, to write column articles from the perspective of architecture and humanities. We also collaborated with writer Ye Yilan, selecting and reprinting seasonal content on life, food, and travel.
Additionally, responding to the website’s annual theme, we brought readers new perspectives through interviews with featured individuals from different fields. In 2023, interviewees included architects Zhang Malong and Chen Yulin, champion baker Chen Yaoxun, architects Lin Yanying and Chen Yanling, and professional manager Shen Fangzheng. The “Living Journal” No. 21 annual publication was released in November 2023, compiling and including exciting content from the website and recounting the highlights of Kindom Construction Corp.’s achievements in 2023. It conveys the positive energy of sustainable concepts and public welfare, with 3,000 copies donated for free distribution and the e-book uploaded to the foundation’s website for online viewing by the public.
In 2023, “Living Journal” held two city walk activities. In May, we invited historian Shuipingzi (Jian Zhaocheng) to lead a walk, exploring the traces of life of writers and historical images who once tirelessly wrote in the old riverbank and alleyways. In November, culinary master Cheng Anqi led a unique guided tour of the Nanmen Market, introducing the diverse flavors from across the country. A total of 42 people participated in the two city walk activities. Additionally, we continued to delve into various topics online, enhancing interaction between the community and readers. The website’s page views exceeded 260,000, a 32% increase compared to 2022, and the “Living Journal” Facebook fan page accumulated 59,600 followers, a 20% increase compared to 2022.
